De Bijenkorf: Room on the Roof

In order to signal that change was happening at the Dutch department store De Bijenkorf, we initiated the Room on the Roof project in collaboration with their creative team. The cultural residency programme in partnership with the Rijksmuseum is based in the tower of the Amsterdam store. Designers, musicians, writers, architects and artists are invited to work in the aerial retreat to produce outputs for events, exhibitions and broadcasts in store and online. 

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