Selfridges Group, 2004 – 2016

For 12 years we worked closely with the renowned department store on creative strategy, developing new retail environments and design projects. Projects for the redevelopment of the Oxford Street store included creative concepts for new departments, architect and designer selection and design direction through the development process. This long-term collaboration gave us a deep understanding of retail innovation at a time of massive change.

We also curated cultural projects and dynamic pop-ups for Selfridges that helped establish creative leadership for the retailer named Best Department Store in the World in 2011, 2012 and 2014.